The region also boasts spectacular scenery, from breathtaking mountains and valleys, to the beauty of the sun, sand, sea and soil.
The Salinas Valley, located in the Central Coast Region of California, is one of the most productive agricultural regions in the world, earning its moniker “the Salad Bowl of the World.” Located roughly 100 miles south of San Francisco, the Salinas Valley is home to thousands of acres of produce and flower farms, as well as wineries.
Cities in the Salinas Valley include:
• King City
• Located in between the Gabilan and Santa Lucia mountain ranges
• Agriculture is the dominant industry of the valley, thanks in part to its ideal, Mediterranean-like climate
• Dominant crops of the region:
• Wine grapes
Salinas has a global reputation as an agriculture and innovation hub. Both iceberg lettuce and bagged salad, which revolutionized the fresh food industry, were invented in this region. Salinas is the ideal place for agribusinesses to leverage California’s natural resources and innovative environment.
Hub of Agriculture Industry
Fresh Express, Dole and Mann Packing have all put down roots in Salinas. If it has anything to do with agriculture, it’s happening in Salinas:
• Food production and cultivation
• Food processing
• Vineyards and wine
• Farm management
• Environmental protection and conservation
• Pest and disease control
• Machinery for production
In the Salinas Valley, companies have the ability to leverage the region’s bountiful natural resources, including fertile soil and an ideal growing climate – all in Northern California’s innovation environment
Salinas Valley, the “Salad Bowl of the World,” is responsible for growing roughly 70% of the nation’s lettuce.
Salinas Valley and Monterey County are propelled by a group of collaborative business and public sector leaders who support sustainability and global competitiveness for existing and emerging businesses.
Language and Age
For multinational companies with global customers, Salinas offers several unique workforce advantages, including a relatively young, bilingual population with a median age of 28.8 (versus 35 in California) and 67% of the population five years or older speaking a language other than English at home, with 91% of these residents speaking Spanish. Generations of farmers who have worked the Salinas Valley have also settled in the cities.
Settling down in Salinas is affordable for families and relocating professionals. Although home values fell during the recent recession, the trend points to a steady recovery in the Salinas housing market. The average home sale price in Salinas as of January 2013 was $237,035 and $462,627 for Monterey County. The average two bedroom apartment in Salinas for December 2012 was $1,226 and $1,500 in Monterey